Down with PageRank, Go with RealRank?

November 17, 2007 - Written by TEEJAY under Internet, Web Publishing

Go with RealRank

Google PageRank update effects

It’s been a while since the Google PageRank downgrades. You could read about it all over the blogosphere. Why was PageRank so important that it created such a buzz everywhere?

Google is the most popular search engine available and PageRank is Google’s only method of measurement of how popular a site is. Although the whole PageRank algorithm is flawed, many raced to get their site ranked. Text link ads were bought not only to increase search engine rankings but also to increase PageRank.

With the increase of webmasters trying to manipulate PageRank, Google the PageRank of all sites that sold text link ads. However, this did not stop text link ads from being sold. In fact, I have read that the recent update increased the profitability of selling text link ads

Incoming New Player

IZEA, the company that has brought you PayPerPost, is now engineering a new ranking system, RealRank. RealRank promises to determine the ‘Real’ value of a blog based on this formula.

70% weighted towards visitors per day
20% weighted towards amount of ACTIVE inbound links per day
10% weighted towards pageviews per day

The problem I see with this is that RealRank doesn’t ‘automatically’ gather all these information. A piece of javascript should be first installed.

My Questions

Will this be available to other websites which are not blogs?
Will you have plans on automatically generating ‘Real’ rank without the installation of the javascript code?
Google PageRank approximately updates the toolbar every 3 months. How often will RealRank updates be shown?
Will IZEA have a toolbar wherein advertisers can see a website’s RealRank without going to the IZEA website?

I have high hopes for this and I hope this would be a successful competitor to Google’s PageRank.