It’s been a while since, Google Adsense announced the alteration of the clickable areas in Adsense ads. This has changed my earnings a lot. Adsense earnings dropped by as much as 80% for me. Although I have seen reports of only 40% - 60%.
Adsense Advertisers Win
If you are not familiar with the reason behind the sudden Google Adsense alteration, here’s a quick history. Adsense advertisers have been rambling about invalid clicks caused by millions of internet users who accidentally click ads. Google was sued over and have promised to pay more than $90M USD. Google didn’t like it and has now ‘improved’ the Google ads to prevent accidental clicks.
My Take
It’s rightful for Google to do the improvement on the Adsense ads. I won’t be happy earning something I did not work hard for. The dramatic drops in Google Adsense earning might just mean how much advertisers are actually losing.
I guess Google Adsense income should not be a primary source of blogging income. I think this also tells me to move on and find out other sources of blog monetization.
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