How to Choose A Domain Name

What is a domain name? Our Webmaster Glossary defines it as the series of alpha-numeric characters used to identify a website on the internet instead of using and IP address.

Millions of domain names have already been registered and finding the ‘perfect’ domain name will be tricky. Unless you have a deep pocket and bother to buy a very very brandable domain name, you’ll have a hard time getting the best domain.

Here a a few things you need to consider when picking a domain name.

Branding and SEO

In business, branding is the representation of what a company or organization stands for. It is also the same for a websites.

  • Choose a domain that is well brandable. It should be conveniently easy to associate it with any product or service you are offering. For a blog, it should be very easy to connect your domain name and your content.
  • Your domain should be short and memorable - A very long domain may cause your readers to forget and the chances of word-of-mouth marketing gets lower. The easier people remember your site, the better.
  • Go with a .com domain name - People always assume that a website always has a .com extension. You probably know why I have the .org extension. (hint: the .net and .com versions have already been registered)
  • Choose a very ‘typable’ domain name - Imagine yourself typing, “forxchngtips4u.com”. Ok, that’s a bit sarcastic but you know what I mean.
  • Your domain should be unique - I cannot tell you how difficult it will be if you have a similar domain name with a popular website.
    Although there are successful bloggers who have parodied famous domain names, I still believe that you should choose a unique domain name.
  • Have keywords in your domain name - Having your exact keywords in your domain name will help with search engine optimization.
  • Country specific domain extensions - If you are targeting a country specific audience it would be safe to register country specific domain name along with the domain name with the .com extension.
    country specific domain name extension.
  • Hyphen-filled domain names - Domain names that have more than two hyphens may be regarded by users as spam sites and quickly forget about your website.

Registration

Make sure that your registrant is ICANN(Internet Corporation for Assigned Names and Numbers) accredited registrar. Here are a few of the best domain name registrants available.

Godaddy.com - Godaddy is the largest domain name company right now most probably because it offers the cheapest price per domain.

Network Solutions - One of the oldest domain name registrants. Prices are a bit steep.

Name Cheap - Not and ICANN accredited registrar but has received very good reviews about its services. They also offer very cheap domain name prices.

PS. Which of these domain name tips did I NOT follow?

Comments 2

  1. Allen wrote:

    You did not follow having a .com domain name hehe :)
    Nice tips

    Posted 09 Dec 2007 at 2:59 pm
  2. McBilly wrote:

    Haha. Right! You did not follow the .com domain name. Also, the country specific domain extension. Since it’s clear that your target market are for fellow kababayans. Haha.

    Anyway, great advice Teejay. A lot of people have actually earned money buying and selling domain names.

    Posted 09 Dec 2007 at 3:01 pm

Trackbacks & Pingbacks 1

  1. From Ways to Make Money Online • Pinoy Tech on 06 Jul 2008 at 7:07 pm

    [...] Get a good domain for the website(optional) - If you don’t already have a website, a good keyword domain would be best. Here is a post on how to choose a domain name. [...]

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